What kind of blog should a writer — you — create?
At a fundamental level, writers try and create relationships with readers. If you are writing a novel, you want the reader engaged in your characters and plot. You want your readers to develop a relationship with your characters.
In non-fiction, you want to create a relationship with the subject you are writing about.
So it should be with your blog as one of the technology components that support your writing. You should write to develop relationships with your readers.
Over at the blog on SOBCon07, there is a good listing of how to take your blog to the next level when it comes to building relationships. Here they are:
- Respect that in business and blogging all things are based in connecting relationships
- Treat our blogs like a business, or a business-like hobby
- Define a vision for our blogs that inspires others to be part of it
- Identify like-minded bloggers whose blogging goals match our own
- Evaluate our blogs through the eyes of a first-time reader
- Use links, trackbacks, and comments to lead to increased participation, and extended reach that could develop into business ventures
- Ensure presentation, navigation and all reader experiences are intuitive, simple and elegant
- Know our brand values as readers define them and be able to articulate the unique and remarkable values we offer
- Understand basic tools that are useful in adding video, podcasting, social media, and voice commenting
- Reach out beyond the blogosphere to non-blogging readers to become a resource they rely on
- Recognize the traits and characteristics of a successful and outstanding blog
Of course, doing those things requires a bunch of skill, knowledge, and persistence which is why this great group of bloggers is having a conference about it.
But whether you can go or not, writers should build relationships with their readers through their blogs. SOBCon07 can help show that way.
Scot
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