Once you have built up a base of readers, subscribers, and commenters on your blog, the blog format opens up additional avenues for interacting with readers of your work.
One of those avenues is sponsoring contests on your blog.
You can use your blog to announce contests based upon all sorts of criteria: the next twenty people that comment on a post with a random drawing for a winner, people who blog about your new book win something, and others that only your imagination can tell you.
Contests, if done well, can create great buzz around your work and engage your readers.
Alison Kent is a romance author who writes for her blog and has contests around the romance theme. She also has a great relationship with the readers of her blog (and just updated her theme on the site — very nice!). Take a look at some of her samples: And the Winners Are…, Pssst… and others.
Contests can be a cool technology tool where your blog can help market your work.
Scot
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