Most interviews on blogs are done via e-mail: I would write the questions to you, the interviewee, and then you’d respond back. We’d perhaps do a little bit of editing and then the interview would appear on the appropriate blog.
These types of interviews are good and have several advantages. However, they lack the immediacy of the conversation and all that a conversation can bring in terms of subjects covered and the depth by which one can work with the subjects.
Podcasting, on the other hand, is about two or more people having that conversation, recording the conversation, and then offering it for download on your blog.
To be fair, I have not done a podcast yet. But, I’d like to just to see how it would all turn out. But, I’ve already thought about several subjects that writers could use a podcast to help amplify their message out on the web:
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Doing a “Virtual Book Tour” by having podcasts with various other writers who have blogs similar to your genre.
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Providing an updated synopsis about your current work in progress.
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Doing an interview with a subject matter expert in a particular area — like your writing area — to talk about some specifics that would be interesting to your readers.
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Expanding upon written announcements of your schedule with additional information — or commenting on your announcement after it happens, such as a physical book tour to Seattle and the experience.
Podcasts are one of those technology tools that at first blush is just interesting. But done well and with some thought on how to market your work (or you!), podcasts can be that great differentiater that people are looking for to become a fan of your work.
Scot
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