This blog is about the technology that can help a writer promote their work. This, and other blogs, talk through how to build a blog, generate traffic, use podcasts to promote their work, and even write white papers to help increase the traffic for your blog and promote your work.
The Engaging Brand brings all this back to reality, however. In 6 top tips on how not to lose the human experience, Anna Farmery takes on those who think technology will replace human contact. She gives six great tips:
- Technology should replace paper and process not total human contact
- Incorporate human stories into the blog and podcasts to give the human element
- Technology such as Wiki’s can be a great back up to your human capital
- Networking events are still a great place to find contacts, search for talent, look for inspiration
- Leadership is about being present, about visibility
- Always remember that some people are afraid of technology, out of lack of understanding or appearing “stupid!”
Bravo — right on target.
As writers, whether fiction, non-fiction, freelance or technical, we write about the human experience. And how that experience evolves, changes, and interacts with what we are doing in our work.
Writers should be maximizing their contacts with the human experience and writing it through your specialty. Technology is simply a way of conveying that knowledge through your writing.
Technology does not replace the human experience. It simply provides another outlet to express our work in explaining it.
Scot
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Anna Farmery 04.19.07 at 2:01 pm
Thank you for your kind comments. For me business concentrates on the tools and technology. To succeed look at the issues and then choose the right tool. The focus must be on how to integrate the technology through the people. Technology succeeds or fails through people engaging with it. To do this collaborate, create dialogue, include people in the implementation.
Great blog by the way - glad I found you