Loyal readers of this blog will note that I have been a fan of authors and writers doing a “virtual book tour” by visiting other blogs on a schedule and promoting the tour on their own blog and other sites. I’ve been a big proponent of using the blog technology to do the virtual tours as it is a perfect mechanism for reaching your core audience.
For context, I’ve mentioned virtual book tours in my articles Marketing Using Technology, or Book a Book Tour with Your Blog.
Context is great, but where are the tips on setting up and doing a virtual tour? Yvonne, over at Grow Your Own Writing Business had Mary Emma Allen of Home Biz Notes (where I know her writing) and two other blogs come over and provide a guest post on how to do the Virtual Blog Tour.
In the article, Mary Emma covers the right stuff:
- How to participate in blog tours
- Making the most of the virtual tour
- Coordinating Virtual Tours
- Virtual Tour Resources
This is a great article for how technology can help a writer market their work. Take a read; it’s a great article and resource.
Scot
{ 3 comments… read them below or add one }
Yvonne Russell 08.29.07 at 6:14 am
Hi Scot
What a great wrap up of Mary Emma’s guest post at Grow Your Writing Business!
I read your own articles on virtual book tours, referenced in your post, with interest too. As you say, this strategy is a great way to combine technology with marketing savvy. There’s also room for creative approaches, without breaking the bank.
Thanks for adding to the conversation on this topic, Scot.
Scot Herrick 08.29.07 at 9:33 am
Mary Emma’s article is one I should have written! However, she gets many points by already having hosted and coordinated tours. It was really well done.
Mary Emma Allen 09.09.07 at 4:32 pm
Scot, thank you so much for your praise of my article. You’ll give me a “swelled head,” as my mom used to describe it when anyone praised her children. However, it’s great to get your opinion that I’m on the right track. I hope the points I made will help authors and hosts as they schedule virtual tours. It definitely is an upcoming technique for promoting one’s books these days.