This month, I’m providing a writer’s technology tip-a-day (along with other posts) to help you in your writing goals.
Today’s tip: Use your blog for writing promotions.
Once a writer has a blog and some decent traffic, a great way to promote your work, keep your fans, and create interaction on your blog is through promotions and prizes.
Promotions come in all shapes and sizes and are limited only by the imagination of the writer. They can be big promotions such as the $4,000(!) blog anniversary prize drawing by David Airey, the graphic designer specializing in logo design, to small promotions such as Alison Kent, the master of promotion, giving away prizes for her birthday in Another year come and gone.
Regardless of the size of the type, keep these three things in mind for your promotion on a blog:
- Ensure the promotion is about the subject of your blog. You want to make sure the message of your writing comes across in the promotion you are doing. If you are a romance writer, giving away book prizes in the science fiction category will make no sense.
- Promotions should be strategic in their timing. For example, if you as an author have early releases of your book, you could do a promotion around that so that fans get the “early scoop” on your book.
- Always follow through in your promotion with your readers. You have made a promise to deliver with your readers and your readers responded to your offer. Now make sure you fill the reward in a timely manner — and make a big deal about the winner on your blog!
Promotions on your blog are not for everyone. But they can be an effective tool for creating and maintaining buzz, building readership, and letting a little bit of your great personality get out to your fans.
Scot
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